Itaú Fun Trade
Itaú is one of Brazil's leading banks. There is a financial institution market segment addressed to students and APP Itaú Fun Trade seeks to reach this young audience. The game teaches the fundamentals of the stock exchange market in a playful, fun and unusual way. Different from other simulators of stock market, this game becomes the trading platform and users trade stocks from friends on Facebook rather than real brokers.
For this project I was the Digital Senior Art Director at RAPP agency, responsible for all visual part of the APP, in charge of website art direction, 2D illustrations, UX / UI, icon, and brand designs.
Due to the complexity and amount of content, visual identity needed to be minimalistic, with well-organized information and cheerful / charismatic visual and colors.