The challenge of this project was to communicate a serious problem of manufacturing part of some Honda cars, trying not to diminish the usual quality and safety of the vehicles produced by the Japanese company. The purpose of this site was to generate a database with an active base and instil this captive audience to make the exchange of the damaged part. We have created a website that explains in three steps the simple, fast and free process of Honda's Recall. The layout is minimalistic for easy message absorption, we use fun icons and animation to playfully approach and take on the issue, thus making a counterpoint of balance to the complex and problematic theme. To spread the message, we had think about using Whatsapp, a message sharing tool that freely and spontaneously alerts, informs, and directs a large number of people across Brazil.
My role: Creation, Art Direction, UI, UX and Visual Design.