Tangerine Petit is a baby’s food company that emerged with the mission of make healthy and balanced food, with fresh organic ingredients, integral, without sugar and preservatives. They use spices and criativity to replace the salt and prepare recipes with flavor, color and texture, that stimulate the child's palate.
The main piece of communication is the APP and the site. It's responsive to bring practicality to moms, who could see what they would like at the tablet or at the cell phone and easily order online. The minimalistic design guides the eye to the colorful products, gives the feeling of cleanliness and transmit confidence to the customer. The basic ingredients of the food are the protagonists of the story, by their nutritional importance and by their design, texture and beautiful colors. The main colors of the site are based in the tangerine, the pastel green tone refers to health and confort, while the orange refers to joy. The organization and the information hierarchy helps the user to easily find the product he is looking for from the header menu, banner on home page, content in the middle of the page, footer links or the search filter in the product page.
I worked as a remote freelancer doing the logo, the brand identity, the APP, the responsive site, UX, UI, icons and visual designs, posts to Facebook, photography creative direction, labels and tags to product, stamps and patterns to eco bags, stickers for the furniture store and flyers to Tangerine Petit. - www.tangerinepetit.com.br
Tablet Responsive Site
Mobile Responsive Site
Logo and Grid
Shape and Icon