SmartMEi
A startup founded five years ago, which helps contractor MEIs (individual micro-entrepreneur) manage their company: accounting and finances.
Some relevant topics
• Has experience and technological structure to make bulk payments (in the thousands)
• More than 365,000 contractor MEIs have been paid by SmartMEi
• Has made more than 3.3 million payments in more than 4,700 municipalities across Brazil
• The main customer is Rappi, working for all their contractors, motorcycle couriers, and bikers from all over the country
• Offer companies help with their accounting, invoicing, and taxes (including Federal Income Tax)
Scenario
• There is a growing movement of hiring contractors in Brazil
• Companies do not offer benefits to contractors
• Benefits are typically offered to employees
• Compared to contractors, employees have a different relationship with companies
SmartMEi’s challenge
To be the biggest partner to contractors MEI
My Challenge as a Product Designer
Designing the SmartMEi APP Benefits section